In today’s world, social media seems to be the fastest growing method of communication. It has swept the world and will continue to do so for years ahead. Small companies often assume that social media is the best way to develop leads. This is an understandable assumption, unfortunately, it is incorrect. Please don’t misunderstand, social media is still an active component in lead generation, it just shouldn’t be the main focus of a digital marketing campaign, nor the top focus.
The #1 component of a digital market campaign should be “Content Marketing”. Content marketing can include social media, however, and more importantly, it should focus on blogs and video media. That’s right, an effective blog and/or vlog will have more value than social media posts when it comes to lead generation. Not only should a website be optimized for search engines, blog posts need to be, as well. Tying keywords into a blog post is critical as they will give a website even more attention upon a search in Google, Yahoo, etc.
Another nearly as important technique that needs to be put into play in today’s digital marketing world is utilizing customer insight and predictive analytics. This is also known as “Big Data”. Data visualization tools, when used the right way, can take the guess work out of targeting a particular audience. This may sound like an expensive venture, however, it truly is not. Finding the right data visualization tool can be overwhelming, that’s why it is recommended that a business, big or small, should utilize the service of a digital marketing agency.
A business should not need to focus on digital marketing, that’s where digital marketing agencies come into play. However, not all digital marketing agencies are the same. Some are still using techniques that may have been popular 5 years ago, while still being effective, these older techniques will not drive lead generation like an agency that is keeping up with the current trends in digital marketing.
This is just a short and sweet explanation of some of today’s top digital marketing techniques. If you would like to learn more, feel free to comment below or click here to contact us directly.